Mind-Bending Multicultural Moment of the Day
Charles Johnson
Thu Jul 21, 2005 at 7:55 pm PDT • Views: 94
Osama’s strategy backfires on bank. (Hat tip: Saul.)
KANPUR: “Dear terrorists, new firman issued. Kill 10, take a branded T-shirt and be best terrorist in the group. Jehad begins from July 18-20 – Osama bin Laden.’’ No, this isn’t a message on the Al-Jazeera channel.
It is creative minds at work at ICICI-Prudential Insurance Company, exhorting local agents to go for a ‘sales kill’. The new strategy was aptly named ‘Mission Jehad’.
In a meeting of the company’s agents on Tuesday night, employees were asked to adopt the “bin Laden strategy”, ie, one terrorist killing 10 people.
Here, though, jehad meant sale of insurance policies. The best reward at stake — a glass tumbler — was named after the world’s most wanted terrorist.
”During the meeting, insurance company personnel apprised agents of bin Laden’s strategy and how he targeted his victims. We were told to adopt the same to popularise our insurance policies,” an agent present in the meeting said.
The creative initiative proved costly as five company employees were marched off to jail on Wednesday. They were arrested immediately after the issue snowballed into a major controversy in Kanpur and saffron parties staged a protest in front of the insurance company office.
On Wednesday, the additional chief metropolitan magistrate-1, Kanpur Nagar, rejected the bail application of the employees arrested on charges of sedition.
Frank says: