Freund: Circumvent Old Media
Here’s an excellent article by Michael Freund on the blogosphere, and its ability to counteract the non-stop deluge of anti-Israel propaganda pouring out of mainstream media: Circumvent old media-go for the blogosphere.
THE FACT IS that blogs are a vibrant source of energetic and independent thinking, often providing readers with a fresh way of looking at things that is unencumbered by bureaucratic blinders or organizational self-interest.
As a blogger myself, I often find better and more timely analysis on the Web than in the mainstream media. Indeed, some of Israel’s best friends and most articulate defenders can be found in the blogosphere, where sites such as Little Green Footballs, Powerline, Atlas Shrugs, Hugh Hewitt, Debbie Schlussel and Instapundit all provide a refreshing alternative to the moral relativism and politically correct anti-Israel blather of the media.
AT THE height of the Mughrabi Gate crisis earlier this month it was the blogosphere which played a critical role in getting out the truth, just as it did during last summer’s Lebanon war.
Time and again, blogs have shown themselves to be a potent communications tool, and Israel needs to start tapping into their vast potential.
This can be accomplished by launching a concentrated and effective outreach effort aimed specifically at influential bloggers, who should be courted with the same resources and commitment as the mainstream press.



