Blogs Are Being Watched
Business Week has an interesting article on the technology the Associated Press and other media outlets are using to find and identify their copyrighted content on the Internet: Bloggers: Big Media Is Watching.
The AP, a not-for-profit news cooperative owned by thousands of subscriber newspapers, has been using a system from Redwood City (Calif.)-based startup Attributor. Like other content recognition systems, Attributor’s software extracts a small digital fingerprint—a string of bits unique to a given article, song, or video—and collects them in a database. Then it continually crawls billions of Web sites and blogs, much as Google does when a user launches a search, to detect where that fingerprint recurs. In the recent incident, AP had unearthed instances where its content—at times whole articles—was posted to the liberal-leaning Web site Drudge Retort. Other Attributor customers include Thomson Reuters (TRI), Cond� Nast Publications’ Cond�Net, and the Canadian Press. The AP and Attributor declined to comment on the incident.