Going Ape?

Among the geeks at ScienceBlogs, there’s a lot of debate about the appropriateness of the splashy media campaign to promote the “Ida” fossil; the NYT Opinionator blog has a round-up of the comments (and a nod to LGF for our Rush Limbaugh post): Let’s Not Go Ape Over Ida.

I understand the consternation scientists feel when they see these kinds of public relations techniques being used; it may be the first time a media event like this has been staged to promote a scientific discovery. But as long as the science is good — and in this case, the team of researchers worked on the fossil for two years before going public, and did publish a paper in the journal PLoS One — I can’t get upset over the PR push.

After all, every time we post about evolution at LGF, professionally-done, context-driven Google advertisements promoting creationism appear in our sidebars — and not once have we seen similar ads promoting evolution.

The anti-evolution, anti-science crowd is spending lots of money and enlisting the services of media and graphic designers to promote their side. It’s past time for real scientists to get in the game — with the caveat that they don’t forget to do the real research to back up the media effort.

Jump to top

Create a PageThis is the LGF Pages posting bookmarklet. To use it, drag this button to your browser's bookmark bar, and title it 'LGF Pages' (or whatever you like). Then browse to a site you want to post, select some text on the page to use for a quote, click the bookmarklet, and the Pages posting window will appear with the title, text, and any embedded video or audio files already filled in, ready to go.
Or... you can just click this button to open the Pages posting window right away.
Last updated: 2021-06-05 2:51 pm PDT
LGF User's Guide RSS Feeds Tweet

Help support Little Green Footballs!

Subscribe now for ad-free access!Register and sign in to a free LGF account before subscribing, and your ad-free access will be automatically enabled.

Donate with
PayPal
Cash.app Shop at amazon
as an LGF Associate!
Recent PagesClick to refresh
Playing With AI-Generated “Art”I haven't really explored NightCafe's free online AI Art Generator (creator.nightcafe.studio) tool yet. I have only done some preliminary tinkering around with it but, I have to say, I'm more impressed with the results than I anticipated considering how little ...
dat_said
16 hours, 18 minutes ago
Views: 113 • Comments: 1 • Rating: 1
Tweets: 0 •
Indigenous Americans Ruled Democratically Long Before the U.S. DidDemocracy: it was older and more widespread than we thought. At the Oconee site, called Cold Springs, artifacts were excavated before the valley became an aquatic playground. Now, new older-than-expected radiocarbon dates for those museum-held finds push back the origin ...
Thanos
2 weeks, 5 days ago
Views: 1,433 • Comments: 0 • Rating: 2
Tweets: 3 •