Color of Change, the left-wing group promoting the advertiser boycott of the Glenn Beck End Times Comedy Hour, announced today that 10 more companies have pulled their advertisements. This brings the total of major companies participating in the shunning to 46.

Adding to an increasing list of companies distancing themselves from Fox News Channel’s Glenn Beck, ten new companies whose ads were recently seen during Beck’s program—Applebee’s, Bank of America, Bell & Howell, DirecTv, General Mills, Kraft, Regions Financial Corporation, SAM (Store and Move), Travelers Insurance and Vonage—have pledged to take steps to ensure that their ads don’t run on Beck’s show. Forty-six companies have now committed not to support Beck’s show since ColorOfChange.org launched its campaign three weeks ago after the Fox News Channel host called President Obama a “racist” who “has a deep-seated hatred for white people” during an appearance on Fox & Friends.

Three of the latest defections—Travelers Insurance, Bell & Howell and DirecTv—join the list of advertisers who claim to have already placed Glenn Beck’s program on a “do not air” list, but whose ads have been seen on Beck’s program, apparently against their wishes.