Pew Research: Outlook Grim for Pay Walls

Media • Views: 1,782

As mainstream news organizations increasingly find it difficult to turn a profit in the Internet Age, Pew Research has been studying the attitudes of news consumers toward some of the proposed solutions; and the prospects are pretty grim for news organizations to convince consumers to pay for something that they now get for free: Online economics and consumer attitudes.

The biggest question facing online journalism today is how to pay for it. With revenue declining both online and in legacy platforms news organizations say they are intensifying the search for new models. What kind of new advertising options are out there? How will users respond? And would consumers in the marketplace accept pay walls?

To learn more, PEJ and the Pew Research Center’s Internet & American Life Project collaborated on a national phone survey in January 2010 to explore consumers’ willingness to pay for news online and their attitudes and behavior in response to online advertising.

Over all, the evidence suggests the outlook is difficult both for paywalls and for online display advertising. While most people have not been asked to pay for content, even among the most avid news consumers online, only about one in five at this point say they would be willing to pay, and this does not include less voracious news consumers. At the same time, the vast majority of those online, 8 out of 10, say they basically ignore online ads.

Jump to top

Create a PageThis is the LGF Pages posting bookmarklet. To use it, drag this button to your browser's bookmark bar, and title it 'LGF Pages' (or whatever you like). Then browse to a site you want to post, select some text on the page to use for a quote, click the bookmarklet, and the Pages posting window will appear with the title, text, and any embedded video or audio files already filled in, ready to go.
Or... you can just click this button to open the Pages posting window right away.
Last updated: 2016-01-01 10:29 am PST
LGF User's Guide RSS Feeds Tweet

Help support Little Green Footballs!

Subscribe now for ad-free access!Register and sign in to a free LGF account before subscribing, and your ad-free access will be automatically enabled.

Donate with
PayPal
Square Cash Shop at amazon
as an LGF Associate!
Recent PagesClick to refresh
#Thegreatpoolpondconversion - 200216This is last week’s update. Just as well because this was a lull week due to no liner yet, still bailing, and some poorly timed rain. We're happy that there's no more heavy sand lifting, and even if the liner ...
#thegreatpoolpondconversion (dangerman)
2 days, 1 hour ago
Views: 289 • Comments: 0 • Rating: 1
Tweets: 0 • Share to Facebook
Man Man - Cloud Nein [LYRIC VIDEO] "Cloud Nein" from Man Man's album 'Dream Hunting in the Valley of the In-Between' (Release Date: May 1, 2020)smarturl.it Man Man manmanband.comInstagram - @manmanbandband @HonusHonus FaceBook - facebook.com VIDEO CREDITS Director: Ryan Kattner Video Production House: Pootie's Onions Editor: ...
Thanos
2 days, 4 hours ago
Views: 299 • Comments: 0 • Rating: 0
Tweets: 2 • Share to Facebook
All Time Low: Some Kind of Disaster [OFFICIAL VIDEO] All Time Low's official music video for 'Some Kind Of Disaster' from their upcoming album Wake Up, Sunshine - available everywhere April 3rd via Fueled By Ramen. fbr.lnk.to Listen to 'Some King Of Disaster' here: atl.lnk.to Follow All Time ...
Thanos
6 days, 10 hours ago
Views: 600 • Comments: 0 • Rating: 0
Tweets: 2 • Share to Facebook
I Am There for You - Huey Lewis Provided to YouTube by BMG Rights Management (US) LLC I Am There For You · Huey Lewis & The News Weather ℗ 2019 NEW HULEX, LLC under exclusive license to BMG Rights Management (US) LLC Drums, Percussion: Bill GibsonBackground ...
Thanos
6 days, 10 hours ago
Views: 672 • Comments: 1 • Rating: 1
Tweets: 0 • Share to Facebook
#Thegreatpoolpondconversion - 200209The the last six months or so was “sand, sandbags, pounding, sand, sand, sand”... it was by far the most physically grueling (54,000 pounds of sand we moved - just the two of us), and the longest on the timeline. ...
#thegreatpoolpondconversion (dangerman)
1 week, 5 days ago
Views: 790 • Comments: 0 • Rating: 4
Tweets: 0 • Share to Facebook
AP VoteCast: NH Democrats Angry, Seek Alternative to Trump While everyone does the usual horse race comparisons as if NH results really matter, this journalist focuses on the essential. WASHINGTON (AP) — Democratic voters in Tuesday’s New Hampshire primary were angry at President Donald Trump’s administration and eager ...
Thanos
1 week, 6 days ago
Views: 935 • Comments: 0 • Rating: 2
Tweets: 1 • Share to Facebook
James Taylor - American Standard: Teach Me Tonight (Official Music Video) Order James Taylor’s upcoming album American Standard here: found.ee Written in 1954, “Teach Me Tonight" has become a jazz standard and been covered dozens of times. Dinah Washington’s version, an R&B hit in 1954, was inducted into the GRAMMY ...
Thanos
1 week, 6 days ago
Views: 988 • Comments: 0 • Rating: 1
Tweets: 18 • Share to Facebook
Oh Wonder - in and Out of Love (Official Video) 'In And Out Of Love from the upcoming album ‘No One Else Can Wear Your Crown’, out 7th February 2020. Pre-order the album on signed vinyl, CD and cassette - ohwonder.lnk.to Tickets for Oh Wonder's 2020 World Tour are ...
Thanos
2 weeks ago
Views: 930 • Comments: 0 • Rating: 0
Tweets: 1 • Share to Facebook
Summertime - Billy Strings & Marcus King A pair of today's best performing a timeless tune! Billy Strings and Marcus King play "Summertime" live at Carter Vintage Guitars in Nashville, TN. Billy is playing a '36 000-28 and Marcus is playing a '54 Telecaster cartervintage.combillystrings.commarcuskingband.com ...
Thanos
2 weeks ago
Views: 1,040 • Comments: 0 • Rating: 0
Tweets: 20 • Share to Facebook
ANNA MEREDITH - Sawbones Sawbones is taken from Anna Meredith's latest album FIBS: smarturl.it Anna and band announce a US tour for 2020 amidst a sell-out run in the UK. Get tickets for all shows at annameredith.com FEBRUARY5 - London, EartH [SOLD OUT]6 ...
Thanos
2 weeks ago
Views: 1,020 • Comments: 0 • Rating: 0
Tweets: 9 • Share to Facebook