One thing that has always seemed odd about Fox News’s continual race-baiting: if you look at it strictly from a business angle, why would Fox risk alienating a large segment of their viewing audience by pushing all these “reverse racism” nontroversies?

Well, now we have the answer. They’re not worried about a backlash because there’s nobody to alienate; their audience is only 1.38% black.

The New York Times’ Brian Stelter tweeted that, according to Nielsen Media Research, Fox News has averaged just 29,000 black viewers in primetime so far this television season (9/09-7/10). That represents just 1.38% of its 2.102 million total viewer audience.

CNN and MSNBC, meanwhile, both have far more black viewers, both in absolute terms and as a proportion of their overall audiences.

MSNBC has averaged 145,000 black viewers, representing 19.3% of its 751,000 total viewer audience.

CNN has averaged 134,000 black viewers, representing 20.7% of its 648,000 total viewer audience.