Unprecedented: 98 Major Advertisers Bail on Rush Limbaugh
In an unprecedented exodus, Rush Limbaugh has now lost 98 major advertisers. And it’s apparently becoming contagious for some other right wing talk show hosts with similar levels of vitriol.
Industry website radio-info.com has the scoop:
When it comes to advertisers avoiding controversial shows, it’s not just Rush From today’s TRI Newsletter: Premiere Networks is circulating a list of 98 advertisers who want to avoid “environments likely to stir negative sentiments.” The list includes carmakers (Ford, GM, Toyota), insurance companies (Allstate, Geico, Prudential, State Farm) and restaurants (McDonald’s, Subway). As you’ll see in the note below, those “environments” go beyond the Rush Limbaugh show.
“To all Traffic Managers: The information below applies to your Premiere Radio Networks commercial inventory…They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity).’