Mitt Romney is whining that the President is being mean to him with personal attack ads, and he’d like to make some ground rules: all criticism of his business dealings and finances should be off the table.

You almost have to laugh at Willard’s sheer hubris.

This is business not personal: Romney also said in the interview he would like a pledge (of sorts) with Obama that there be no “personal” attack ads. “[O]ur campaign would be — helped immensely if we had an agreement between both campaigns that we were only going to talk about issues and that attacks based upon — business or family or taxes or things of that nature.” (Question: Is Romney really saying that scrutinizing his business record — which he has held up as one of his chief qualifications to be president — is personal? But we digress. …) He continued: “[W]e only talk about issues. And we can talk about the differences between our positions and our opponent’s position.” Romney said of his own campaign: “[O]ur ads haven’t gone after the president personally. … [W]e haven’t dredged up the old stuff that people talked about last time around. We haven’t gone after the personal things.” That doesn’t mean surrogates or Super PACs have, as was brought up to him. Bottom line, obviously, this negative stuff is getting to Romney or he wouldn’t have said this. Campaigns that are winning never complain about the tone of the campaign (although Obama certainly laments “crazy” things outside groups say — more on that below).