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Well, after RNC chairman Reince Priebus threw a huge fit of fake outrage and got MSNBC president Phil Griffin to apologize and fire a staffer who tweeted “maybe the rightwing will hate it” about that new Cheerios ad with a biracial family, wouldn’t you know the right wing flew into frenzy of racism and nativism about a different Super Bowl ad — the Coca-Cola ad featuring a multi-racial cast singing “America the Beautiful” in many different languages?

Yes, that would be the Coca-Cola ad most normal people saw as a cheerful, positive message, right in line with the “I’d like to buy the world a Coke” theme they’ve been advertising for decades.

And that would be the Coca-Cola ad that led to a huge outbreak of xenophobic rage all over the right wing media today, right after they all complained MSNBC was falsely portraying them as xenophobes.

They really can’t help themselves. At all. Totally out of control, compulsive self-beclowning behavior.

But that really ought to be the last time MSNBC rushes to apologize and fire someone for suggesting the right wing reacts poorly to diversity-themed advertisements. Because they do. In huge numbers.

Meanwhile, please enjoy the Coke ad, if for no other reason than it’s driving the right wing even nuttier than usual.