Experience the Power of a bookbook™

Ikea parodies Apple commercials to introduce its 2015 catalog
Humor • Views: 39,133

YouTube

At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas. Join the revolution at ikea.sg (Singapore) or ikea.my (Malaysia).

Available in the IKEA store from 8 Sept (Malaysia) and 18 Sept (Singapore).

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53 comments
1 becominginvisible  Sep 5, 2014 3:30:58pm

You post this and a few hours later I get one in the mail. Going to be laughing about this for days, thanks! The first thing I thought when I saw your post was is this the same ad company that did Somersby Cider ads last year?
Video

The Store, The BookBook, wonder which product is next.

2 Charles Johnson  Sep 5, 2014 5:17:10pm

This is hilarious!

3 CuriousLurker  Sep 5, 2014 7:03:45pm

LOL, that’s too funny. It reminds me of the Middle Ages help desk video that’s been floating around on YouTube for several years.

Youtube Video

4 b.d.  Sep 6, 2014 2:34:25pm

Goo job IKEA, so that is the one thing that they offer that you don’t have to assemble?

5 Kragar  Sep 6, 2014 2:36:14pm

re: #3 CuriousLurker

LOL, that’s too funny. It reminds me of the Middle Ages help desk video that’s been floating around on YouTube for several years.

[Embedded content]

Video

Mr. Show - The Limits of Science

Youtube Video

6 Belafon  Sep 6, 2014 2:38:08pm

re: #4 b.d.

Can’t you pay them to assemble the stuff you buy?

7 Backwoods_Sleuth  Sep 6, 2014 2:38:39pm

Since the topic is books…

8 ObserverArt  Sep 6, 2014 2:39:12pm

About 75% of my graphic arts work has been in print design, mainly catalogs, brochures and tech/specification sheets and books.

I approve! Thanks IKEA.

9 Lidane  Sep 6, 2014 2:40:55pm

Behold the power of tying two Twitter memes together:

10 De Kolta Chair  Sep 6, 2014 2:46:40pm

3rd set: Cilic 6-3 6-4 0-2 Federer

Must buy more beer.

11 Backwoods_Sleuth  Sep 6, 2014 2:49:20pm
12 Dr. Matt  Sep 6, 2014 2:52:30pm

Bravo Ikea, bravo.

13 Backwoods_Sleuth  Sep 6, 2014 2:54:32pm

I have no idea what’s going on, but according to my twitter TL there’s a successful ceasefire or all hell is breaking loose in Mariupol, Ukraine.

14 Kragar  Sep 6, 2014 2:58:25pm
15 Teukka  Sep 6, 2014 2:59:28pm

re: #13 Backwoods_Sleuth

I have no idea what’s going on, but according to my twitter TL there’s a successful ceasefire or all hell is breaking loose in Mariupol, Ukraine.

Swedish newspaper expressen just ran with the story that it is allegedly over: Vapenvilan I Ukraina uppges vara över (Swedish)

16 De Kolta Chair  Sep 6, 2014 3:01:13pm

Yukon bar patron swallows famous sourtoe, pays fine, leaves town

An unidentified man took the local “sourtoe cocktail,” which features a mummified human toe, and willfully swallowed it, according to witnesses

The severed human toe that is the key ingredient in the Sourtoe Cocktail is plunked into drinks, which are downed by patrons of the Downtown hotel in Dawson City, Yukon.

17 ausador  Sep 6, 2014 3:06:16pm

re: #13 Backwoods_Sleuth

I have no idea what’s going on, but according to my twitter TL there’s a successful ceasefire or all hell is breaking loose in Mariupol, Ukraine.

18 ausador  Sep 6, 2014 3:09:27pm

Translation:
DNR Novorossia @press_dnr

Armed Forces Novorossia take Mariupol.

19 De Kolta Chair  Sep 6, 2014 3:11:49pm

Oh well, I’d rather see Federer lose to Cilic than to icky yucky Djokovic. But did it have to be in straight sets? :_(

20 stpaulbear  Sep 6, 2014 3:15:17pm

I love it. I got the bookbook via my mailbox about a month ago.

I still love bookbooks. I spend too much time reading news and blogs online, but when I want to read an actual book, I always go with dead tree versions.

21 thedopefishlives  Sep 6, 2014 3:17:12pm

re: #20 stpaulbear

I love it. I got the bookbook via my mailbox about a month ago.

I still love bookbooks. I spend too much time reading news and blogs online, but when I want to read an actual book, I always go with dead tree versions.

I have a few ebooks, but Mrs. Fish and I still indulge in plenty of their forested cousins. I think we’re one of the few customers that still go to a bookstore for actual physical tomes.

22 ausador  Sep 6, 2014 3:20:19pm

Socialism!!!

23 thedopefishlives  Sep 6, 2014 3:21:32pm

re: #22 ausador

Socialism!!!

[Embedded content]

I’m going to be blunt - I make almost that much for my salary. I think that might be a little excessive for a minimum wage. Either that, or I’m woefully underpaid for my occupation and experience level (which, come to think of it, is probably the case).

24 Backwoods_Sleuth  Sep 6, 2014 3:23:23pm

re: #23 thedopefishlives

I’m going to be blunt - I make almost that much for my salary. I think that might be a little excessive for a minimum wage. Either that, or I’m woefully underpaid for my occupation and experience level (which, come to think of it, is probably the case).

I have a master’s degree in my field and I have NEVER made anything close to $21/hour, much less have any benefits.

I suppose, as a journalist for more than a quarter-century, I really should have considered plagiarism as a stepping stone to a higher wage. //

25 Teukka  Sep 6, 2014 3:24:25pm

re: #18 ausador

[Embedded content]

Translation:
DNR Novorossia @press_dnr

Armed Forces Novorossia take Mariupol.

Why am I not surprised? And why does my gut say “BRACE. BRACE. BRACE?”

26 stpaulbear  Sep 6, 2014 3:25:48pm

re: #21 thedopefishlives

I have a few ebooks, but Mrs. Fish and I still indulge in plenty of their forested cousins. I think we’re one of the few customers that still go to a bookstore for actual physical tomes.

All of the St. Paul bookstores that I liked closed (and I’m a non-fan of Garrison Keillor so I haven’t been to his new bookstore near Macalaster College), so most of my books come from Amazon or else used from Half-Price books.

27 thedopefishlives  Sep 6, 2014 3:26:20pm

re: #26 stpaulbear

All of the St. Paul bookstores that I liked closed (and I’m a non-fan of Garrison Keillor so I haven’t been to his new bookstore near Macalaster College), so most of my books come from Amazon or else used from Half-Price books.

There’s one in Eden Prairie that Mrs. Fish and I go to. All the other ones I know of nearby have closed.

28 ausador  Sep 6, 2014 3:26:42pm

I was making $32.64 an hour as an electrician in Alaska back in 1991, plus benefits that were valued at almost another $7.00 an hour. Wages vary greatly regionally right here in the U.S. too you know.

29 Dark_Falcon  Sep 6, 2014 3:30:49pm

re: #25 Teukka

Why am I not surprised? And why does my gut say “BRACE. BRACE. BRACE?”

On all but one level, I feel anger that this, if true, makes more people victims of Russia’s duplicity.

The other level will not be sorry if the Azov Battalion gets pounded on.

Image: wolfsangel-ukraine.jpg

/I hate Mariupol Nazis!

30 De Kolta Chair  Sep 6, 2014 3:32:41pm

The Hotbeats, a Bristol, Rhode Island high school garage band in 1966

Here’s the B-side, Injun, of their only record, a nice surfy instrumental.

31 dr. luba  Sep 6, 2014 3:35:02pm

re: #18 ausador

[Embedded content]

Translation:
DNR Novorossia @press_dnr

Armed Forces Novorossia take Mariupol.

Are taking, not have taken. Translation, that is; I have no idea what is true. I have read that Avazov is sending in reinforcements.

32 RealityBasedSteve  Sep 6, 2014 3:37:02pm

re: #30 De Kolta Chair

The Hotbeats, a Bristol, Rhode Island high school garage band in 1966

[Embedded image]

Here’s the B-side of their only record, Injun, a nice surfish instrumental.

And you’re which one?

RBS

33 Cheechako  Sep 6, 2014 3:38:27pm

re: #30 De Kolta Chair

The Hotbeats, a Bristol, Rhode Island high school garage band in 1966

[Embedded image]

Here’s the B-side of their sole record, Injun.

The member on the left, is he wearing penny loafers?

34 stpaulbear  Sep 6, 2014 3:39:15pm

I’m making $30/hr after 10 years at my job. It is a union shop so the benefits are also good. I have a 2-year technical degree, but it usually takes the new people a couple months to realize that I’m not one of the architects or engineers.

If I was doing what I’m doing without the union benefits, I would probably be working for a temp agency for $25 an hour tops with zero benefits. Nobody in my profession seems to want actual employees any more. It’s all project-to-project. I am very glad to be working at a place where everyone is in a union.

35 Stanley Sea  Sep 6, 2014 3:39:30pm

re: #16 De Kolta Chair

Yukon bar patron swallows famous sourtoe, pays fine, leaves town

An unidentified man took the local “sourtoe cocktail,” which features a mummified human toe, and willfully swallowed it, according to witnesses

The severed human toe that is the key ingredient in the Sourtoe Cocktail is plunked into drinks, which are downed by patrons of the Downtown hotel in Dawson City, Yukon.

[Embedded image]

OHHHHHHHHHHHHHHHHH

36 De Kolta Chair  Sep 6, 2014 3:40:15pm

re: #32 RealityBasedSteve

And you’re which one?

RBS

I was ten years old in Worcester Mass. at the time listening to my cousin Rob’s copy of these cats’ 45. I vaguely recall they had mutual friends in Fall River. Or maybe it was New Bedford.

Anyway, came across them a few minutes ago on a surf/garage music blog, Surfadelic.

37 ausador  Sep 6, 2014 3:43:18pm

Not that I’m saying that the minimum wage should be $21.00, but paying employees such a low wage that even single “full time” workers still qualify for food assistance is just stupid.

If they paid more the employees would spend it and everyone would make more money in the end. McDonalds could theoretically double their employee wages and break even by increasing the price of a Big Mac by 68 cents. Of course they wouldn’t actually do either one.

Any wage increase (not 200%) would be offset by spreading the price increases out over the whole menu so that the individual changes were miniscule.

38 thedopefishlives  Sep 6, 2014 3:44:08pm

re: #37 ausador

Not that I’m saying that the minimum wage should be $21.00, but paying employees such a low wage that even single “full time” workers still qualify for food assistance is just stupid.

If they paid more the employees would spend and everyone would make more money in the end. McDonalds could theoretically double their employee wages and break even by increasing the price of a Big Mac by 68 cents. Of course they wouldn’t actually do either one.

Any wage increase (not 200%) would be offset by spreading the price increases out over the whole menu so that the individual changes were miniscule.

Oh, I’m not disagreeing that the minimum wage should be higher. I absolutely do. And no, I don’t have any suggestions as to what it should be.

39 De Kolta Chair  Sep 6, 2014 3:47:52pm

re: #33 Cheechako

The member on the left, is he wearing penny loafers?

They appear to be. Unlike that dork, I used to put pennies in mine for the full dork effect. Whatta amateur.

40 stpaulbear  Sep 6, 2014 3:48:10pm

re: #16 De Kolta Chair

Well THAT story sure put the kibosh on wondering what I wanted for dinner tonight. Gah.

41 De Kolta Chair  Sep 6, 2014 3:49:40pm

re: #40 stpaulbear

Well THAT story sure put the kibosh on wondering what I wanted for dinner tonight. Gah.

Sorry, I should’ve put a warning. That is pretty gross. And I’m guessing they don’t have health inspectors in Alaska.

42 jaunte  Sep 6, 2014 3:49:49pm

re: #40 stpaulbear

Free toe pie.

43 stpaulbear  Sep 6, 2014 3:51:32pm

re: #42 jaunte

Free toe pie.

Mincefeat.

44 Rightwingconspirator  Sep 6, 2014 3:51:39pm

re: #38 thedopefishlives

If the minimum wage had been tied to inflation way back… This would have been fine. Incremental is not often disruptive or controversial or politically exploitable. Trying to suddenly shift up a big percentage, 25%, 33% or more is far more likely to be disruptive. Is controversial and politically exploited.

As measured by inflation about $15 as measured by productivity, perhaps $20?

45 Dark_Falcon  Sep 6, 2014 3:53:26pm

re: #16 De Kolta Chair

Yukon bar patron swallows famous sourtoe, pays fine, leaves town

An unidentified man took the local “sourtoe cocktail,” which features a mummified human toe, and willfully swallowed it, according to witnesses

The severed human toe that is the key ingredient in the Sourtoe Cocktail is plunked into drinks, which are downed by patrons of the Downtown hotel in Dawson City, Yukon.

[Embedded image]

Did the waitresses remember to bring the fellow his order of fava beans?

46 jaunte  Sep 6, 2014 3:54:11pm

re: #43 stpaulbear

With pestoe

47 De Kolta Chair  Sep 6, 2014 3:57:59pm

re: #46 jaunte

With pestoe

“Come for the Randy Travis cover band, stay for the fish and finger pie and sorry but we’re all outta fish.”

48 stpaulbear  Sep 6, 2014 4:00:04pm

re: #46 jaunte

With pestoe

I really have no appetite whatsoever now.

49 ObserverArt  Sep 6, 2014 4:02:02pm

re: #30 De Kolta Chair

The Hotbeats, a Bristol, Rhode Island high school garage band in 1966

[Embedded image]

Here’s the B-side, Injun, of their only record, a nice surfy instrumental.

I love looking at those old 60s band photos.

50 De Kolta Chair  Sep 6, 2014 4:08:34pm

re: #49 ObserverArt

I love looking at those old 60s band photos.

Me too. Here’s a killer Japanese group The Spiders in 1966:

Youtube Video

51 Bear  Sep 6, 2014 4:16:59pm

re: #41 De Kolta Chair

That is in the Yukon not Alaska.

52 De Kolta Chair  Sep 6, 2014 4:17:55pm

re: #51 Bear

That is in the Yukon not Alaska.

Shoulda realized that. Thanks.

53 WhatEVs  Sep 6, 2014 4:30:07pm

re: #23 thedopefishlives

I’m going to be blunt - I make almost that much for my salary. I think that might be a little excessive for a minimum wage. Either that, or I’m woefully underpaid for my occupation and experience level (which, come to think of it, is probably the case).

Here’s my thought: if minimum wage was $21/hr, all wages would be pushed up. We’d have a race to the top (and the best economy on the planet) instead of a race to the bottom and a continuously struggling economy.


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