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Vanity Fair’s Sarah Ellison reports that Donald Trump has already figured out what he’ll do after losing the presidential election: Is Donald Trump’s Endgame the Launch of Trump News?

Trump is indeed considering creating his own media business, built on the audience that has supported him thus far in his bid to become the next president of the United States. According to several people briefed on the discussions, the presumptive Republican nominee is examining the opportunity presented by the “audience” currently supporting him. He has also discussed the possibility of launching a “mini-media conglomerate” outside of his existing TV-production business, Trump Productions LLC. He has, according to one of these people, enlisted the consultation of his daughter Ivanka Trump and son-in-law, Jared Kushner, who owns the The New York Observer. Trump’s rationale, according to this person, is that, “win or lose, we are onto something here. We’ve triggered a base of the population that hasn’t had a voice in a long time.” For his part, Kushner was heard at a New York dinner party saying that “the people here don’t understand what I’m seeing. You go to these arenas and people go crazy for him.” (Both Kushner and Ivanka Trump did not respond to a request for comment.)

Trump, this person close to the matter suggests, has become irked by his ability to create revenue for other media organizations without being able to take a cut himself. Such a situation “brings him to the conclusion that he has the business acumen and the ratings for his own network.” Trump has “gotten the bug,” according to this person. “So now he wants to figure out if he can monetize it.”

He’s denying it, but that means less than nothing. Maybe he could call it ARN - the Alt-Right Network, featuring commentary by leading lights of the conservative movement such as David Duke and Jim Hoft.