Uh, this might be a bad business decision on Adidas’s new shoe design…

Adidas JS Roundhouse Mids come with ‘slave’ shackles

Adidas is facing enormous backlash after it announced the release of the new JS Roundhouse Mids on its Facebook page on June 14.

The sneaker sports what Adidas calls “bracelets,” but consumers are equating them more to shackles. Adidas released the shoe’s tagline, which reads, “Got a sneaker game so hot you lock your kicks to your ankles.”

As of this morning, the Facebook post had over 36,000 likes, and 2,200 comments. One comment read, “I daresay that marketing & selling a shoe with a ‘chain & shackle’ accessory is a very bad idea. The ‘chain & shackle’ image has a bad connotation, that of slavery, in the African American community. I think it’s inappropriate. The idea of being chained to Adidas or any object is repulsive.”

The Huffington Post noted one comment that read, ““How would a Jewish person feel if Nike decided to have a shoe with a swastika on it and tried to claim it was OK in the name of fashion?”