Your Identity, Open to All
Shouldn’t their site be illegal?
In my opinion, their operation is a gross and flagrant violation of US residents’ reasonable expectations of privacy, and of the internationally endorsed principles on privacy and fair information handling. However - unlike the UK, and indeed most of the economically developed world as detailed in Privacy International’s annual survey, the US has legislation only about some specific sectors (medical, and some federal) but no general data-protection or privacy legislation. If you’re a US citizen who wants to change that, contact your Congressional representative, and/or consider supporting the work of such organisations as the Electronic Frontier Foundation.
If you’d like to assess for yourself how deeply the (zabasearch) company’s founders care about privacy, there’s a long interview with them at wired.com.