Couple photographs closing Sizzlers across the U.S.
Hundreds of Sizzlers have closed since a 1996 bankruptcy, and Reed says each steakhouse closing is “emblematic of the change in the culture.” He remembers that when you were a kid, it was a special occasion when your family could go to Sizzler - so they’re photographing all 206, and making all the photographs blurry in a tribute to that nostalgia, and as a commentary on the franchise experience.
Though he thought he’d discover the sameness of franchises, he was surprised to also learn that there’s individual people - and individual stories - behind each restaurant. Now they believe that the fate of Sizzler represents an American story, and that the project tells us something about ourselves and our culture.
“It really evokes a reaction to anyone who grew up in the United States…”