Love Me, Love My Brand, Says the Sultan of Snark
From the page:
To get my brand out there, I consulted Amy Jo Martin, whose company, Digital Royalty, creates social-media strategies to increase the reach of people like Shaquille O’Neal. Martin wanted to define my brand further and asked me to describe myself. I told her I was lazy, self-involved and sexually frustrated. Martin, who is very good at her job, turned “lazy” into “needing stimulation,” which she then turned into “dynamic” and finally “rock star.” She transformed “self-involved” into “open.” Starting to get it, I suggested that “sexually frustrated” is really just “sexy.” “I think the first two for sure,” she said.