Students trust high Google search rankings too much
From the page:
The researchers observed 102 college freshmen performing searches on a computer for specific information—usually with Google, but also making use of Yahoo, SparkNotes, MapQuest, Microsoft (we assume this means Bing), Wikipedia, AOL, and Facebook. Most students clicked on the first search result no matter what it was, and more than a quarter of respondents said explicitly that they chose it because it was the first result. “In some cases, the respondent regarded the search engine as the relevant entity for which to evaluate trustworthiness, rather than the Web site that contained the information,” wrote researchers Eszter Hargittai, Lindsay Fullerton, Ericka Menchen-Trevino, and Kristin Yates Thomas.