Can Formula 1 Racers Inspire a New Fuel Efficiency Drive?: Scientific American
Technology • October 2010 • Views: 573
He [Gordon Murray] discovered, to his dismay, that the development and actual tooling costs were more or less the same for a family-sized SUV made with welded steel panels and a tiny, two-person city car. In other words, carmakers make most of their profits on big cars loaded with extras.
So he created new materials, and redesigned the assembly line.
This might be the revolution the car industry really needs.