Scientific Proof Drives Climate Change Deniers Deeper into Denial
But if a new study is to be believed, we might have been making the situation worse, not better. According to forthcoming research by the Berkeley psychologists Robb Willer and Matthew Feinberg, when people are shown scientific evidence or news stories on climate change that emphasize the most negative aspects of warming — extinguished species, melting ice caps, serial natural disasters — they are actually more likely to dismiss or deny what they’re seeing. Far from scaring people into taking action on climate change, such messages seem to scare them straight into denial.
Read more: time.com
So now in order to convince the deniers that they are wrong we have to emphasize the cheery parts of impending doom. The absurdity of this is delicious.
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