Chabad’s new logo heralds changing times
Hasidic group hires ad firms to help it launch spunky new image among world’s secular Jews
The Hassidic group thus decided to appeal to the Shalmor Avnon Amichay marketing firm as well as Advantage, which surveys consumer behavior. The move has been estimated at a cost of tens of thousands of dollars, but Chabad members are unwavering, vowing to look at things in a new light – every backpacker who enters the Bangkok center to light Hanukkah candles, every traveler in India who wants to say a prayer, is now considered a customer.
Something is wrong with this picture, right? Or is it just me?