Verizon Ends New Every Two and Early Upgrades
Verizon officials have confirmed what SmartMoney was told by Verizon sales reps at a number of stores around the country: The company is ending its popular “New Every Two” program, which offers Verizon subscribers a credit of $30 to $100 toward a new phone every two years. As of Jan. 16, the company will stop offering the credit to new customers and won’t re-enroll current customers in the program after their next New Every Two upgrade. The cell carrier is also putting the brakes on its permissive early upgrade policy, store representatives confirmed.
All of this adds up to more out-of-pocket costs for Verizon customers. With the New Every Two perk, a longtime customer with a $100 credit could get the iPhone4 for $99.99 – half off its new-subscriber price of $199.99. When the program ends, new subscribers will no longer be eligible for those discounts. Existing customers will lose the perk when they renew their contracts (unless they renew before Jan. 16—but that date is well before iPhone orders will be taken).
Not surprising, but good to know.