Kansas City radio station finds a growing audience after moving Glenn Beck’s show to late night
Four hours before KMBZ-AM began simulcasting on 98.1 FM, Chris Merrill spent a commercial break scrolling through his Facebook page to see if anyone else hated his show.
“Glenn Beck fans,” Merrill said. “Only a couple of them today.”
Earlier in March, the KMBZ fill-in host was given the 9 a.m. to 11 a.m. time slot, replacing the syndicated “Glenn Beck Show,” which was kicked to late nights. Beck Nation responded by calling the new host a “buffoon,” “insulting” and “sick,” among the descriptives we can print.
By last week, however, they’d moved on. Now KMBZ was gearing up to welcome tens of thousands of incoming listeners on March 30, the sales people and listen-at-work types who preferred listening to FM.
“We’re going to have access to an all-new audience,” said Merrill, a father of three school-age kids. “Most of the Gen-X and millennials aren’t used to AM. That’s Dad’s station.”