How Fox News Chairman Roger Ailes Failed at Setting Up a Strong Republican Candidate for 2012 — New York Magazine
The circus Roger Ailes created at Fox News made his network $900 million last year. But it may have lost him something more important: the next election.
Long and very good piece in NY Mag. Check it out.
…it must have been disturbing to Ailes when the wheels started to come off Fox’s presidential-circus caravan. (Coincidentally or not, this happened more or less when Donald Trump jumped on: “They like me on the network,” Trump told me. “I get ratings.”) The problem wasn’t that ratings had been slipping that much—Beck’s show declined by 30 percent from record highs, but the ratings were still nearly double those from before he joined the network. It was that, with an actual presidential election on the horizon, the Fox candidates’ poll numbers remain dismally low (Sarah Palin is polling 12 percent; Newt Gingrich and Rick Santorum, 10 percent and 2 percent, respectively). Ailes’s candidates-in-waiting were coming up small. And, for all his programming genius, he was more interested in a real narrative than a television narrative—he wanted to elect a president. All he had to do was watch Fox’s May 5 debate in South Carolina to see what a mess the field was—a mess partly created by the loudmouths he’d given airtime to and a tea party he’d nurtured.