Apple TV sets may be sold in 2012
Apple TV sets may be sold as soon as in 2012
Apple may sell television sets in 2012, according to Gene Munster of Piper Jaffray Cos.
Chief Executive Officer Steve Jobs has had limited success selling Apple TV, a set-top box introduced in 2007 that attaches to an existing TV set and enables consumers to rent movies. As recently as September, Jobs called the product a hobby.
“What Apple does really well is put everything into one box,” Munster, an analyst at Piper Jaffray in Minneapolis, said in a radio interview on “Bloomberg Surveillance” with Tom Keene and Ken Prewitt. “People are much more willing to pay $1,200 for something Apple puts together that’s all nice and neat than go try and tie it all together themselves.”
The Cupertino company has many patents related to TV technology and believes a 25-by-50-inch TV would be well received, according to Munster. Patents signaled the coming of the iPad tablet PC, he said.
The rumor that refuses to die. Munster has been saying that an Apple branded TV is due for imminent release since early 2009. Until we actually hear this from Apple, I stand by my previous comments on this subject.