Is It Time for Apple to Shut Safari Down? (AAPL)
When you’re caught in a 5% market share trap, what are your options? Keep surviving or abandon the business?
I have to admit that we have largely stopped paying attention to Apple’s (Nasdaq: AAPL ) Safari browser here, largely because it is not a moving target anymore. There is little to no innovation coming from Apple for Safari, there is no market interest beyond the Apple user base, and Apple appears to have lost interest in pitching Safari as the best browser in the universe.
When I updated our weekly market-share watch this morning and noted that Firefox has been stable for about two weeks now (thanks to Firefox 5, apparently) and that Chrome was slightly up and IE was slightly down, there was Safari and Opera at the very bottom of the chart, ailing somewhere around or below the 5% mark. In the big picture, Safari and Opera are irrelevant in the browser market today.
Wow. This article is a travesty of incorrect assumptions masquerading as facts. How appropriate that the writer published this piece on a site called “Fool”. One of my favorite lines begins with this turd -
Safari has remained the only available browser for iOS… All one has to do is go to the App Store and search for the term browser to refute this. He’s not even trying to be factual with this piece.