How to Buy Friends and Deceive People
Hiring crowd sourced friends, activists, lobbyists, astroturf, and commenters has never been easier or cheaper….
Want more friends and followers? Emerging enterprises will create them for you — for a price. An abundance of low-cost, freelance labor online is posing huge challenges for Internet companies trying to combat the growing abuse of their services, and has created a virtual testbed for emerging industries built to assist a range of cybercrime activities, new research shows.
Free services like Craigslist, Facebook, Gmail and Twitter have long sought to deter scammers and spammers by deploying technical countermeasures designed to prevent automated activity, such as the use of botnets to create new accounts en masse. These defenses typically require users to perform tasks that are difficult to automate, at least in theory, such as requiring that new accounts be verified by phone before activation.
But researchers from the University of California, San Diego found that these fraud controls increasingly are being defeated by freelance work arrangements: buyers “crowdsource” work by posting jobs they need done, and globally distributed workers bid on projects that they are willing to take on.