Apple - Business - App Store Volume Purchasing for Business
Whether you’re providing apps to two employees or ten thousand, the Volume Purchase Program makes it simple to find, buy, and distribute the apps your business needs.
The Volume Purchase Program also provides a way to purchase custom B2B apps built by third-party developers to meet the unique needs of your business.
Apple obviously sees the App Store as the future and is addressing it’s ever-growing presence in the Enterprise with a B2B version of the App Store. They are looking ahead to the post-PC era that we are approaching.