Why It Matters that Apple is the Number 1 Smart Phone Manufacturer
Data came out this morning from Nielson providing insight to the current smart phone operating system market share in the US. There are several observations about this report that I want to make.
First off, although this is a report highlighting the state of smart phone operating system market share it demonstrates that Apple is the leading manufacturer of smart phones. Android has 39% smart phone operating system market share however the key point is that is spread out across multiple device manufactures.
What’s amazing to me is that Apple has accomplished 28% iOS smart phone market share with only one single new product each year. They haven’t needed a dozen or more devices on the market at any given time to garner such a large footprint in the market place. They have only needed one called the iPhone.
The numbers speak for themselves. There has been a lot of discussion about how Android is kicking the iPhone’s ass lately. (no need to get into the fact that you are comparing an OS to a device in doing so right now) This data clearly shows that in terms of individual hardware manufacturers, Apple is way out in front. The point is simple - when Apple first released the iPhone, they said they would happy if they could get 5% market share. Based on those expectations, the device has exceeded their wildest expectations.
Correction: Apple said they would be happy if they could get 1% market share, not 5%. My bad.