Daring Fireball: Amazon’s New Kindles
Back in June, Harry McCracken laid out the key question to ask of any tablet: “Why should somebody buy this instead of an iPad?” The Kindle Fire is interesting because it’s the first one with a good answer: it’s much cheaper, Amazon offers a digital content ecosystem that rivals Apple’s (fewer apps, more books), and millions of people already use and enjoy Kindle hardware. The e-ink Kindles are to the Kindle Fire what the music-playing iPods were to the iPhone, and what the iPhone was to the iPad — traction in the mass market based on trust and loyalty.
Amazon built an alternative to the iPad, rather than a direct competitor. It’s a different market segment. As Steve Jobs explained back in 2010 at the introduction of the original iPad, there’s unexplored territory between smartphones and laptops.
Gruber makes some great points in this article. Worth reading the whole thing.