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In October 2003, Okrent was named public editor for The New York Times following the Jayson Blair scandal. He held this position until May 2005. He is known for coining “Okrent’s Law” during his tenure as a comment he made about his new job. It states: “The pursuit of balance can create imbalance because sometimes something is true,” referring to the phenomenon of the press providing legitimacy to fringe or minority viewpoints in an effort to appear even-handed.