Conservative Christian tech group data mining for unregistered voters
Silicon Valley, the politically liberal technology hub, is an unlikely incubator of conservative Christian activism.
But a group of its venture capitalists is backing an ambitious project that seeks to affect the 2012 election by registering 5 million new conservative Christians to vote.
The nonprofit organization United in Purpose is using sophisticated data-mining techniques to compile a database of every unregistered born-again and evangelical Christian and conservative Catholic in the country.
Through partnerships with Christian organizers and antiabortion groups, United in Purpose hopes to recruit 100,000 “champions” to identify unregistered Christians and get them to the polls as part of its Champion the Vote project. Profiles drawn from its database, which numbers more than 120 million people, will enable organizers to target potential voters with emails and Web videos tailored to their interests.
Most of its financial supporters remain anonymous, but one of its main backers is technology entrepreneur Ken Eldred, a generous Republican donor. Its board includes Reid Rutherford, a Silicon Valley solar-energy plant developer.
“Our goal is to raise up a body of believers and that they elect a lot of godly leaders,” said Bill Dallas, chief executive of United in Purpose.