The Marriage of Technology and Bacon
The mobile ordering site went live recently for The Melt’s chain of grilled cheese restaurants. The best feature of the app (and The Melt in general): you can add bacon to any sandwich for free. Although since the grilled cheese sandwiches themselves are $5.75, “free” is a bit of a stretch. But still, hey, sort of free bacon!
In the interest of research (and lunch), I checked out the new mobile site and the in-store follow-through at a nearby Melt location. What I found was a bug in the system (presumably a temporary problem), but also an advantage that The Melt has, both for its own operations and its customers, in the way it handles online ordering of food for pick-up.
The bug, simply, was that the mobile site wouldn’t let me log in. It’s supposed to let you pick what you want to eat, and then give you a QR code on your screen that you scan at a Melt restaurant when you show up. Then your credit card is charged and they start preparing your order.
(Credit: Screenshot by Rafe Needleman/CNET)
The marriage of technology and bacon - what could be better?