Why Do We Give? Not Why Or How You Think : NPR
New findings in the science of charity reveals some counter-intuitive results. For instance, people will give more money to a single suffering person than to a population of suffering people, and also give more when some type of physical discomfort — for example, running a marathon — is involved.
This time of year, pleas for donations are as plentiful as eggnog and door-buster sales. Americans give around $300 billion a year to charity. And as NPR’s Alix Spiegel reports, psychologists have started to look more closely at when and why we’re motivated to give.