The Law of Online Sharing
I predict that Zuckerberg is both right and wrong… you will be sharing a lot more, but it won’t be with other people. Who cares that you had a freaking coffee at Y (besides advertisers?) Your friends might pretend to just to humor you, but they really do not care if you aren’t a celebrity.
Instead you will be sharing with ad firm artificial AI’s and other machines more frequently than your friends. This will create a machine to machine environment that will tailor the world and offers around you. There will be many more moments like that freaky one we’ve all had after streaming a youtube video or mailing, chatting, or sharing some other web content and then going to Amazon and getting peppered with deals on things related to that video or content while your email starts overflowing with offers as well…
My law? The more you share the more spam you shall receive.
The idea of limitless growth gives sleepless nights to environmentalists, but not to Facebook founder Mark Zuckerberg. He espouses a law of social sharing, which predicts that every year, for the foreseeable future, the amount of information you share on the Web will double.
That rule of thumb can be visualized mathematically as a rapidly growing exponential curve. More simply, our online social lives are set to get significantly busier. As for Facebook, more personal data means better ad targeting. If things work out, Zuckerberg’s net worth will follow a similar trajectory to that described in his law of social sharing.
That law is said to be mathematically derived from data inside Facebook. In ambition, it is closely modeled on Moore’s Law, which was conceived by the computer-processor pioneer Gordon Moore in 1965 and has been at work in every advance in computing since. Also an exponential curve, it states that every two years twice as many transistors can be fitted onto a chip of any given area for the same price, allowing processing power to get cheaper and more capable.
There’s a hint of vanity in Zuckerberg’s attempt to ape Moore. But it makes sense to try to describe the mechanisms that have raised Facebook and other social-Web companies to power.