The New Fiat is a Dart
I find it encouraging that international barriers to car company cooperation and interdepence have dropped the past thirty years, instead of car companies being an extension of nationalism the troubled ones now work together across borders.
Between 1960 and 1976, the Dodge Dart was one of the best-selling cars in America, with its affordable price and rugged styling. More than 3.5 million Darts were sold.
Though the car was never known for being especially stylish or pretty, Chrysler is now reviving the name as the company continues its own revitalization. On Monday, it unveiled the new Dart at the 2012 North American Auto Show in Detroit.
The unveiling of a new car is the part executives really love. First there’s a preamble — they usually talk about history — then they talk about turbo chargers and torque and horsepower.
“The days of sacrificing horsepower for fuel economy and vice versa are long gone,” Reid Bigland, Dodge brand president and CEO, tells the crowd. “Today you have to have both, and we do.”