Apple to Stream McCartney Concert Live to iTunes, Apple TV
Apple has announced that Paul McCartney will be promoting his new album, Kisses on the Bottom, with a live video stream on Thursday, February 9, at 7 p.m. Pacific. The performance, at Capitol Studios in Los Angeles, will be available on iTunes on Mac and PC, as well as by choosing the iTunes Live option from the Internet menu on the second-generation Apple TV.
In this announcement, Apple also potentially drops a subtle but important clue regarding future plans for live broadcasts, and for Apple TV in general: The company’s directions say to select iTunes Live from the Internet menu on Apple TV, but that option doesn’t currently appear. Combined with last week’s appearance of Genius features for movies and TV shows on the Apple TV (sans software update), it seems clear that Apple has the ability to dynamically enable or disable functionality on the Apple TV without the need for user intervention. It’s possible that Apple will add more ‘channels’ to Apple TV in the future, as needed, or, at the very least, that the company will host more live events in the future.