Does PETA Ad Featuring a Young, Pantsless Woman in Neckbrace Promote Veganism, or Offend? (PETA ad promotes sexual violence)
PETA (People for the Ethical Treatment of Animals) is known for its provocative ads—many of them featuring women in various states of undress—that aim to draw attention (however indirectly) to animal rights. But their latest ad, a Valentine’s Day video that warns women about the “dangers” of their boyfriends’ burgeoning veganism, may have crossed a line.
The ad, released online Monday, shows a limping, pantsless woman sporting a neckbrace, struggling to carry a bag of vegetables home from the store.
“This is Jessica,” the narrator, Kevin Nealon, says. “She suffers from ‘BWVAKTBOOM,’ ‘Boyfriend Went Vegan and Knocked the Bottom Out of Me,’ a painful condition that occurs when boyfriends go vegan and can suddenly bring it like a tantric porn star.”
Jessica’s boyfriend is then shown fixing a hole in their bedroom wall. “Oh, you’re feeling better?” he asks as she disrobes.
A call to PETA revealed that the campaign was slated to be launched on Valentine’s Day; the accompanying bwvaktboom.com website, launched Monday, includes “tips on how to have sex safely with vegans—such as mounting all TVs and mirrors securely to the wall.” (Released on the day after the Grammy Awards, when some criticized the show’s producers for allowing a performance by singer Rihanna’s ex-boyfriend—and domestic abuser—Chris Brown, you have to wonder if PETA is striking the right tone.)
NSFW Ad is at the link, it’s pretty sick. The message is that Vegans are violent sexual beasts. Why would PETA want to promote violence against women as part of their vegetarian campaign.
My opinion is that PETA doesn’t care about animal rights or veganism, they are basically porno producers.