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1 shutdown  Feb 15, 2012 9:24:10am

Don’t you think that consumers are always expecting “the next great thing”; looking for bargains and unwilling to commit to a single provider in anticipation of a better deal elsewhere? Once you are shopping from behind a keyboard, the theory underlying “outlet” type shopping no longer applies (outlet malls depend on geographical isolation to encourage shoppers to buy, so as not to have made the trip in vain; Amazon offers a “one-stop shopping” feel and assumes that once you are on the site, you will purchase from them for simplicity’s sake). Amazon would have to do a much better job of advertising comparative cost savings to bring shoppers to Prime.

2 ReamWorks SKG  Feb 15, 2012 9:42:29am

I love Amazon Prime, and believe I get a good value for my money. I thought it was insanely profitable at the start; perhaps it has just plateaued.

Adding other features to it, like unlimited streaming video, or cloud music storage, may have made the product more confusing to consumers.

3 HappyWarrior  Feb 15, 2012 9:46:47am

I like prime.

4 Pie-onist Overlord  Feb 15, 2012 9:53:27am

I just chose to not renew my Amazon Prime free trial.

5 William Barnett-Lewis  Feb 15, 2012 10:02:04am

Eh, I never could get excited enough to even bother with a trial. If I want cheap shipping I just get enough and be willing to wait.

6 Eclectic Cyborg  Feb 15, 2012 10:21:30am

I don’t use Amazon enough to warrant getting prime. I make at most maybe a purchase or two a month and I find the standard free shipping to be fast enough to meet my needs. I may upgrade eventually but I’m in no hurry to.

7 Charles Johnson  Feb 15, 2012 12:31:48pm

I’m totally sold on Amazon Prime myself — use it all the time. And the free movies and TV shows are getting better all the time.

A satisfied customer

8 steve_davis  Feb 15, 2012 4:27:44pm

Amazon Prime has been tremendous. My dad lives with me, so for 75 bucks a year, we’re getting a lot of stuff in two days—sometimes in one day, depending on what warehouse it’s coming from. That really beats the old 2-week wait for stuff to show up.

9 Hal_10000  Feb 16, 2012 4:20:16am

I tried amazon prime mostly for the streaming. But their library of free movies is little different from Netflix and it doesn’t work on the iPad or iPhone, so I found it a compete waste.

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