Consumers Cooler to Amazon Prime Than Thought, Report Says

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Consumers Cooler to Amazon Prime Than Thought, Report Says

Perplexing

By MichaelJ

Technology • February 2012 • Views: 1,368

news.cnet.com

Amazon has failed to sign up customers to its Prime service as fast as analysts had predicted, Bloomberg reported today.

Citing unnamed sources, the news service said that as of October, Amazon Prime had at most 5 million subscribers. Analysts predicted that Amazon would have 10 million Prime members at this point, according to the report.

It’s hard to believe that a service like Amazon Prime isn’t popular. I thought it was a good deal before they added streaming video. Now it is a fantastic deal. Anyone that is a frequent Amazon shopper should take advantage of this service. It will pay for itself with the shipping charges you save and the streaming video is just gravy on top.

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9 comments

shutdown Feb 15, 2012 9:24:10am

Don’t you think that consumers are always expecting “the next great thing”; looking for bargains and unwilling to commit to a single provider in anticipation of a better deal elsewhere? Once you are shopping from behind a keyboard, the theory underlying “outlet” type shopping no longer applies (outlet malls depend on geographical isolation to encourage shoppers to buy, so as not to have made the trip in vain; Amazon offers a “one-stop shopping” feel and assumes that once you are on the site, you will purchase from them for simplicity’s sake). Amazon would have to do a much better job of advertising comparative cost savings to bring shoppers to Prime.

ReamWorks SKG Feb 15, 2012 9:42:29am

I love Amazon Prime, and believe I get a good value for my money. I thought it was insanely profitable at the start; perhaps it has just plateaued.

Adding other features to it, like unlimited streaming video, or cloud music storage, may have made the product more confusing to consumers.

HappyWarrior Feb 15, 2012 9:46:47am

I like prime.

Pie-onist Overlord Feb 15, 2012 9:53:27am

I just chose to not renew my Amazon Prime free trial.

William Barnett-Lewis Feb 15, 2012 10:02:04am

Eh, I never could get excited enough to even bother with a trial. If I want cheap shipping I just get enough and be willing to wait.

Eclectic Cyborg Feb 15, 2012 10:21:30am

I don’t use Amazon enough to warrant getting prime. I make at most maybe a purchase or two a month and I find the standard free shipping to be fast enough to meet my needs. I may upgrade eventually but I’m in no hurry to.

Charles Johnson Feb 15, 2012 12:31:48pm

I’m totally sold on Amazon Prime myself — use it all the time. And the free movies and TV shows are getting better all the time.

Signed,
A satisfied customer

steve_davis Feb 15, 2012 4:27:44pm

Amazon Prime has been tremendous. My dad lives with me, so for 75 bucks a year, we’re getting a lot of stuff in two days—sometimes in one day, depending on what warehouse it’s coming from. That really beats the old 2-week wait for stuff to show up.

Hal_10000 Feb 16, 2012 4:20:16am

I tried amazon prime mostly for the streaming. But their library of free movies is little different from Netflix and it doesn’t work on the iPad or iPhone, so I found it a compete waste.

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