EPIC FAIL: Cheap Vodka Returns With Cheaper Stereotype
Great for washing down a roofie.
Remember that vodka ad on a New York billboard that was removed late last year after residents and Jewish groups complained its message (“CHRISTMAS QUALITY. HANNUKAH PRICING”) was anti-Semitic?
Well, the folks behind it are at it again.
A new billboard advertising Wodka has surfaced on Seventh Avenue near New York’s Penn Station with a similarly offensive message—this one referencing prostitutes:
“Our intent was not to be offensive toward women,” Brian Gordon, president of MMG, the firm that created the campaign, told Yahoo News.
“We’re a bit of a lightning rod after the last one,” Gordon continued. “There was justified sensitivity, which is why we took it down.
“People are going to be offended for different reasons, but there’s nothing derogatory about this campaign,” he added. “These are words people use, and one denotes a higher quality. We’re creating a juxtaposition, that’s all.”
These asshats must be using the same advertising agency as PETA. Maybe their advertising agency IS PETA.