This is why it pays to click out to the profile of a twitter user and look closely before you retweet, whether it’s about a local club or a political meme. I like to make sure they are a real person or media outlet, and not a political tweetbot. Even if it is a real person it also pays to look into the meme you are retweeting before you click that button, don’t get suckered by things like “Kony 2012” campaigns like I did…
I think it’s also important when you discover a spam bot to “block and report spam” because now twitter is actually moving to eliminate spammers.
Filippo Menczer of the Indiana University School of Informatics and Computing shares examples of “truthy memes” that spread through Twitter.
From the Truthiness Conference at Harvard University, March 6, 2012. More information here: blogs.law.harvard.edu