Can’t Someone Please Fix Online Shipping, Already?
As I write this column, I’m on my seventh day of waiting for a Nordstrom package to arrive, and I am fuming. My order was received April 6, it didn’t ship until three days ago, and it’s still not here. And all I can think is, “I wish I’d ordered that through Amazon.”
That’s the sentence that should, and probably does, strike fear into the heart of any company doing e-commerce retail today. So why is Amazon still one of the few companies successfully executing free and timely shipping?
I couldn’t agree with the premise of this article more. The one thing that I always, always question when I find a “deal” online is what are the shipping costs? Amazon has this so completely nailed compared to other websites. If I can buy something and know that the shipping cost is not going to be the deal breaker, I’m a happy camper. Amazon seems to be the only major online retailer that has completely figured out this very important aspect of online transactions.