In Swing States, Obama Campaign Begins Push for Another Latino-Vote Landslide
Estamos Unidos: it’s going to be hard to compete with this campaign approach for the party that wants to make English the official language while throttling the dream act and diminishing the department of education.
In 2008, Barack Obama captured two-thirds of the Hispanic vote, winning in crucial swing states with large Hispanic populations like Colorado, Nevada and Florida.
The president’s re-election campaign is attempting to replicate that success for 2012, targeting those same states with this week’s launch of its first set of Spanish-language television and radio ads.
In four separate ads, Latino campaign organizers recount personal stories as reasons for supporting the president, focusing on education.
In one ad, Obama volunteer Lynette Acosta explains the importance of a college degree to her and her family: “Without the help of loans, I would not have been able to study,” Acosta says in the ad. “That’s why everything the president has done to increase access to funding is so important. … My mother says, ‘The best gift you could give me is a diploma that I can hang on the living room wall.’ “
The Romney campaign also recognizes the critical importance of the Hispanic vote. This week, the Republican National Committee announced its appointment of Hispanic outreach state directors in the swing states of Colorado, Florida, Nevada, New Mexico, North Carolina and Virginia.