Why Is HTC Choosing Phone Thinness Over Battery Life?
Battery life is arguably the number one concern when it comes to choosing a smartphone — even the most feature-packed phones are useless if they’ve run out of power. So why does HTC value device thinness more than battery performance?
At Frequencies, a Seattle press event, HTC’s Bjorn Kilburn, vice president of portfolio strategy, stated that the company decided against making phones with high-capacity — and portly — 3000 mAh batteries in favor of making thinner devices.
The result is evidenced by the company’s HTC One S, the thinnest HTC phone yet. It measures in at 7.8 mm and sports a 1650 mAh battery. The upcoming One X features a slightly larger 1800 mAh battery, and is 8.9 mm thick. (For comparison, the iPhone is 9.3mm thick and has a 1432 mAh battery.)
Perhaps HTC thinks “sexy” is more important than function. Perhaps decisions like this are why HTC is losing market share.