GM to Stop Advertising on Facebook
General Motors Co. will stop advertising on Facebook, a move that comes the week the social networking website is due to go public.
The U.S. automaker confirmed a report by the Wall Street Journal. A source familiar with the automaker’s plans said GM’s marketing executives decided Facebook’s ads had little impact on consumers.
GM said it will still have Facebook pages marketing its vehicles, but it will drop use of paid ads. Anyone can create a Facebook page at no cost. GM pays no fee to Facebook for its pages, which allow the automaker to reach consumers directly.