Verizon to Kill Unlimited Data Plans for Existing Subscribers
Verizon Wireless subscribers who have held onto their $30 a month unlimited data plans will soon be forced to upgrade to a new tiered offering the company plans to launch this summer, according to the website Fierce Wireless.
Speaking at the J.P Morgan Technology Media and Telecom conference, Verizon Communications CFO Fran Shammo told investors that the company’s 3G unlimited data plans that customers were allowed to hang onto last year when Verizon switched to a tiered offering will soon go away entirely. Instead, the company will migrate its existing and new 4G LTE customers to a new “data-share plan.”
The company has yet to announce the details of this new plan, but it has said previously that the data-share plan will be introduced in midsummer. The plan will allow people on the same family plan to share buckets of data each month, much like they share voice minutes and text messaging. It will also allow individuals to share data across different 4G LTE devices.
Looks like Verizon is tightening down the data screws. As a long-time Verizon customer, I find this strategy appalling. I guess they think they can get away with it because of the switch to the higher speed 4G LTE network. I will be very surprised if this doesn’t cause a big PR nightmare and result in a large pool of disgruntled customers. No word yet on whether other carriers will follow suit.