Denmark Launches New Public Radio Network
On a Friday afternoon in November, Denmark’s latest experiment in public broadcasting had only been up and running for two and a half weeks. Radio24syv’s Copenhagen headquarters were busy, but still under-furnished; young-looking radio producers dodged stacks of new chairs, and their voices bounced off of wooden floors and bare walls as they prepared for the next live talk show to go on air.
Perhaps because of the sparse décor, one blown-up photograph on the newsroom wall stood out: a candid picture of Helle Thorning-Schmidt, Denmark’s first female prime minister, who was just elected in October. Reporters’ microphones surrounded Thorning-Schmidt—one from public radio behemoth DR, one from commercial network TV2, and, closest to the then-candidate’s face, one from Radio24syv.
Jørgen Ramskov, Radio24syv’s CEO and editor in chief—who, with his stud earrings, long hair, and deep radio voice, resembled a less excitable Richard Branson—explained that the photo was a bit of a marketing stunt. The Thorning-Schmidt press event occurred over a month before the network went on the air. Every television channel and newspaper that covered Thorning-Schmidt’s remarks also transmitted the image of the microphone with the new logo. And, in a country with only a handful of broadcast media networks, people wanted to know: What was Radio24syv? And was it any good?