75% of Young Adults Gave to Charity Last Year, Study Finds
Charities rarely make deliberate efforts to solicit young adults because they think people in their 20s and early 30s are unlikely to give.
But a new survey of more than 6,500 people ages 20 to 35 shows they are inclined to give—and are more than willing to ask their friends and relatives to do the same—when they feel passionately about a cause.
About 75 percent of young people who provided data for the 2012 Millennial Impact Report said they gave money to a nonprofit in 2011, while 70 percent said they have helped solicit donations by encouraging colleagues and others to support a cause.
But the report also found that charities wanting to connect with young donors should not expect to raise big sums. Of young adults who gave money to charities in 2011, 58 percent reported that their largest contribution was $100 or less. Only 16 percent gave $500 or more to one organization.