Marvel Comics Teams With Komen
October is Breast Cancer Awareness Month, an international health initiative whose goal is to reduce the risk and occurrences of the disease around the world by improving the public’s understanding and education about breast cancer prevention and treatment. This year, the non-profit group Susan G. Koman for the Cure — the world’s largest breast cancer organization that raises money and networks heath care providers, survivors and other advocacy groups in the fight against breast cancer — has teamed up with Marvel Entertainment to help improve awareness among its audience of superhero comics readers with a series of variant covers featuring Marvel heroes in pink costumes. The pink ribbon is of course the international symbol for breast cancer awareness, and it will also adorn the eight special covers which go on sale in October in comic book stores.
I doubt we’ll be seeing Spider-Man or Captain America wearing any “I stand with Planned Parenthood” T-shirts soon.