Why Is ‘Hate’ Such an Important Viral Marketing Tool?
Every scammy, scummy sidebar banner ad now uses the same copy: [Some professional group] HATES “Local Mom”/”Random Guy” for discovering this “ridiculously easy/cheap WEIRD trick.”
Three years ago it was Dentists Hate Local Mom’s Teeth Whitening Trick! The teeth whitening scam appears to have evolved into Dermatologists Hate Local Mom’s Wrinkle Trick! The scam operates the same way: a bunch of fake front sites are set up, featuring a bogus “Mom” who reveals the “Weird Trick” which is to use Two Products At The Same Time. “Local Mom” got the products as “free samples” but that offer is no longer available so “Local Mom” will send YOU, stupid internet consumer, a 30-day “free” supply of Two Products which will only cost $14.99 for shipping & handling and then $100 a month every month for the rest of you life or until you cancel your credit card.
For some ridiculously weird reason, this scam just goes on and on.
Now HATE is even being used to sell legitimate products.
LANGUAGE PROFESSORS HATE HIM! UH, ACTUALLY THEY TOTALLY DON’T.