The Movement to Ban McDonald’s, Coca-Cola From the London Olympics
Junk food giants McDonald’s and Coca-Cola could find themselves left at the starting blocks after the London Assembly voted to call for a ban on Olympic sponsors that produce high calorie food and beverages.
Just over a month before London hosts the 2012 Olympics, the powerful elected body passed a motion urging the International Olympic Committee to adopt strict sponsorship criteria in a bid to outlaw advertising of products linked to child obesity.
The political statement comes on the back of vociferous protests from health organizations that the celebration of athletic excellence is not the place to be tempting youngsters with Big Macs.
“London won the right to host the 2012 Games with the promise to deliver a legacy of more active, healthier children across the world,” the Green Party’s Jenny Jones, who proposed the motion, told the assembly. “Yet the same International Olympic Committee that awarded the games to London persists in maintaining sponsorship deals with the purveyors of high calorie junk that contributes to the threat of an obesity epidemic.”